(RESEARCH) Synergy: Music Videos and Promotion Stimulus

Synergy between an artists Promotion Stimulus (e.g Album Cover and Magazine Advert) and Music Videos is often used to show a relationship between the two. I analyzed four artistes album covers and Ancillary work and found that all of them had certain similarities.

Wretch 32 - Black and White

 The first thing I noticed about Wretch 32's album cover is that Black and White are the only colours which have been used. This directly matches the album name ''Black and White. The same colour scheme and picture is used in the magazine advert. When linking this to the music video don't go, the same pose was shown in the music video as the one on the album cover.

Wretch 32 Pose

Daft Punk - Random Access Memories

On the front of Daft Punks album, they have not put their name on it. However they have instead chosen to use a fusion of their symbolic items (helmets). All their promotional work and Music Videos always use the helmets to hide the artists identity. This means that once an audience sees the helmets they know what their viewing is associated with daft punk. Also a lot of daft punks work has a futuristic feel to it which is shown in their album teaser.

Also in Daft Punk's teaser video, they show themselves holding their album cover which is a good example of synergy because it shows that they are using a different form of media to promote the music.

Screenshot taken from Daft Punk teaser

Ed Sheeran

Ed Sheeran's hair colour and style is used in his album cover and many of his videos. For example his album cover is orange and his natural hair colour is ginger. In his video drunk he has style his hair is a very similar way and has also used the colour orange in his video a number of times. He also often uses the same facial expressions in many of his videos. Which could be a symbol he uses across all of his work to create some sort of motif.

Disclosure - F is For You

Disclosure are known for using white lines to outline their faces in the majority of their work. They have used this on their album cover, but it has also featured in their music videos. Therefore when people see the white outlines, they know it's Disclosure's work. As you can see, the white outlines have been shown in their music video and also on their faces.