(RESEARCH) Review Of Previous Student Work

This piece of previous student work is an excellent example of  the function of a music video because it follows the music video conventions (e.g Jump Cuts, Obvious Edits, Eye contact, Repeated shots, Base Tracks and In time Camera movement) which was suggested in Andrew Godwins and Carol Venarlises theories. Throughout the video jump cuts are used frequently which helps draw the audience towards the artist. This is effective because once the audience is concentrating on the artist it would be easy for them to understand how the artist is trying to portray themselves which is the main purpose of a Music video. Secondly the use of a number of base tracks has added a good structure to the music video which shows that locations used were also well though about.

Another factor which has made the video interesting is the use of slow motion. Certain parts of the video have been slowed down, but the group have manage to keep the lip syncing in time with the track, which shows great skill. The music video also follows the main points of Andrew Godwins theory for example shots are often repeated when the chorus or certain lines are repeated. Therefore like many music videos it had no closure or end. Personally I also think this music video has used a lot of disjuncture. This is because the music video has not illustrated the lyrics. Instead it has little in common with the lyrics. Although the artist sings about being alone and she is the only
person in the video.

As far as Laura Mulvey's theory is concerned, I think this particular music video contradicts her main points. This is because the camera not focused on any parts of the artistes body to attract male attention. Also the artist is dressed appropriately for the music genre. Overall this piece of student work had many strengths and very few weaknesses.

Strengths:

• Camera Framing
• Lip Syncing
• Excellent Editing (Filter etc.)
• Costume and Location Link
• Performance
• Locations

Weaknesses:

• Could of had a third base track

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