Laura Mulvey stated: ''In a world ordered sexual imbalance, pleasure in looking has been split into the active male and the passive female. The ''Male Gaze'' projects it's fantasy onto the female figure which is style accordingly''. From this I come to the understanding that she feels that the music industry exploits females in music videos to appeal to males because generally the music industry is controlled by men. In genres like Hip Hop and RnB Laura Mulvey's idea is highly visible. For example in Sisqo - Thong Song music video, all women are dressed down and often the camera focuses on certain parts of the female body to attract male attention.
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