RESEARCH: Individual activity on Cross Media products and Synergy

I have decided to analyse Calvin Harris' song 'Feel so Close'. I chose the song because it is of the same genre as Ellie Goulding's song 'You my Everything' which is a type of house genre. We also chose this song because 'You my everything' is a strong possibility to be our final choice for our music video. 




In Calvin Harris' album, I spotted that it was very simple. It is just a picture of him. However, I noticed the font of the writing was quite spaced out and consistent. I also noticed that his name is bigger than the album's name, but that they are still in the same font. 

This is the promotional image for Calvin Harris' song 'Feel so close'. It is also very simple and the font seems to be the same as the album font, only closer together. 







The Calvin Harris video to 'Feel so close' is also quite simple. The old man in the above image also appears in the video, and the video reflects the simplicity of the above images due-to being filmed in quite natural locations that have not been built or put there. 

All three products share the simplicity of the album and of the songs that Calvin Harris makes. There is no specific brand identity in these products, but we get an idea of how Calvin Harris is and some things he believes in through these three products.