RESEARCH - Review Of Class Activity On Synergy And Music videos

Creating a Synergous Brand Identity

Daft Punk:

In the bands album cover name, 'Random Access memories' holds key feature such as the fact that the groups name is not visible on the front cover instead t is place on the back in a small yet unique and consistent font. The images of the two helmets give away that this is 'Daft Punk' as they use these same helmets in all their products and it has become their unique stamp. The albums teaser trailer also gives off a futuristic vibe through the helmets and the electrical theme but they use a traditional old fashioned vinyl to play the song in the video. In the MTV version of 'get lucky' it is still futuristic and they still remain in their helmets however in the original version of the video the vinyls are shown to us again including the helmets as well as some parts of the MTV cut.

Mystery Jets:

In their album cover 'Redlands; they had a unique red font and the picture of the four band members were carved into the shape of the US. One band member had a guitar in his hand and all of this was again seen in their other product which was their actual Music video single, they had used a cowbpy theme during the video and again used the red font as well as some red lighting during the video. The american flag was also used. In summary both products we saw synergy references to the US flag and state Also the guitar was seen across both products as well as the red font and lighting.

Disclosure:

In their album cover 'settle' they have used a black and white font ,here is also two children sitting down with their  main facial features outlined with a white highlighted colour. Similarly in their Music video single ' F for you ' there are again two men and they both wear shirts, the theme remains black and white and the edited highlighted face re-appears as some sort of iconic symbol which is part of both of their products.

Wretch 32:

In his album cover he uses a black and white image of himself with a clearly displayed unique font that writes 'Wretch 32' in the magazine advert we see exactly the same thing and during the music video of the single we again spot the same font during the end however throughout the video there is a constant black and white clashing theme.

Labrinth:

Labrinths Album cover had a sort of electronic theme and a unique font that he also used in his music video and across both products we see a blue theme coming along which promotes the electronic feel. He wear sunglasses in both products which is evidence of synergy.