Costume, Locations and Props are used in different Genre's to help the Music Video live up to the genre's expectations.
Hip Hop
Rick Ross - Pirates
Costume
When analysing this video, I noticed that their was three costume changes throughout. The use of costume linked well with the Verse-Chorus-Verse structure because during the chorus he wore one costume and in the the verses he wore another two different costumes. Rick Ross was mainly rapping about his lifestyle and the amount of money he has. This links to his costume because he was wearing expensive clothes and jewellery which reflects his wealth. However in Hip Hop, the costumes never really link to the setting and location because normally all Hip Hop artists dress in a similar way regardless of where their music video is shot. What he wore in his video was typical for the genre of music he creates.
Setting and Location
Their was also three different locations used in the video. I noticed that every time Rick Ross changed Location he also change what he was wearing. Personally I don't think well known locations were used in this video, however the locations used was linked to the title of the single. Furthermore, the location used was a typical location for a rapper to film a video. Since the 90's rappers have filmed videos on water using boats. For example 2pac.
Props
The video contained typical props which are used in Hip Hop videos e.g Caps, Chains and Sunglasses. However in this video Rick Ross has also portrayed women to be objects which complies with Laura Mulvey's theory.
Pop
Katy Perry - Fireworks
Costume
In fireworks their are four costume changes. Normally in pop music the colours worn are very bright and ''In your face''. However in this video her choice of outfit stood out without using eccentric colours. Instead she used special effects on her costumes to make the bright like an ordinary pop video. This also linked with her song title ''Fireworks'' because fireworks are always very bright. The costume also links to the location because she dresses in a toned down medieval way and the main location of the video is a castle. Here costume changes sometimes linked to the Verse-Chorus-Verse structure but not throughout the whole video.
Setting and Location
I only noticed three location changes in her video, but as I mentioned before her costumes did link the base track locations. For example she dressed medieval when filming in the castle and wore a bikini when filming by the swimming pool, however this was only shown once for a few seconds. Well known locations were not used to my knowledge but the locations used were typical for a pop video. However I did feel that the locations used was relatively dark and dim to be used for a pop video, but this could have been because it was filmed at night so when the special effects were added in it maximized their effect.
Props
The main prop used was the fireworks and this is directly linked to the title of the song. Also flowers were used at certain points which is typical of pop music videos.
Funky House
BBK - Too Many Man
Costume
There was no costume changes in this video because at the time BBK were still unsigned underground artists. Therefore they were working with a smaller budget to produce the music video. Like many Funky House crews, they normally all dress in the same costume so fans know who's a member of the crew. This was also shown in their music video. They all were wearing BBK t shirts and blue jeans. However the costumes what ordinary people will wear to a funky house rave and because they are trying to recreate a funky house rave in their video, it is a good representation. Therefore costumes are typical.
Setting and Location
Being a budget group at the time, only one location was used, it was set in a club environment. But the lack of locations was not a big problem because the whole song is about raving and the video is located in a rave. The costumes suit the location, but the location is not well known.Also a lot of funky house songs are set in a club, so the location they used was typical. Also although only one location was used, in the video it looked like more than one location was used because each MC performed their verse in a different section of the location.
Props
Not many props were used in this video, apart from the sunglasses. Also the MC were almost referring to women as being objects. Similar to how with are represented in the genre of hip hop.
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