Researching Ancillary Products: Class Discussion Summary

In class we discussed the importance of ancillary products in the Music Industry. It was suggested that as ancilliary products act as a form of artist promotion, they play a vital key in the recognization of an artist and also how many records copies a particular artist sells. Also since they use clear examples of synergy, ancillary products can be used to link various forms of media together which takes the promotion scale to a whole different level. We also discussed how ancilliary products are often designed in a way to give something back to the fans of the artist. Often they can contain ''thank you's'' and little extras for the fans to show them how much the artist appreciates their support.