(PLANNING) - Target Audience...

Our wider ''Target Audience'' is mainly teenagers and young adults, however because this is quite general it was narrowed down to Urban teenagers and young adults between the ages of 16 and 21. From personal research I found an Urban Pop fans appearances are normally molded by mainstream media. Therefore because of this we knew we would be targeting people who are mainstream and aspire to live the celeb lifestyle i.e they wear the same expensive brands as their favourite artists do.

Neislan Conducted a Study On where teens watch and Purchase Music:

They Also found the following Statistics from 3000 online surveys conducted by teenagers:

• More teens listen to music on YouTube (64%) than radio (56%), iTunes (53%) and CD (50%). Common knowledge might hold that teens don't listen to CD's, but there's only a 16 percentage-point difference between YouTube and CD's here. 
•  Over a third (36%) of teens have bought a CD in the last year while 51% of them have purchased some kind of music online
• Teens are more likely than other age groups to have purchased music of any format (72% versus an average of 68%) in the last 12 months.

 From the results above I was able to conclude that we would be targeting teens who prefer to use technology to consume music rather than traditional method. To capitalize on this I though we could incorporate some sort of technology into our music video to attract our target audience even more. It was also interesting to find out that our main target audience are more likely purchase music when compared with all other age groups. This was surprising because there's a misconception that the majority of illegal music downloads are carried out by teenagers.

Gender 

I also decided to conduct some of my own target audience research and went round and asked 25 males and 25 females if the preferred Pop or another type of music genre. I found that 76% of males said they like another genre more than pop whereas 71% of females stated they preferred pop music. From these results it was clear that we could be targeting females more than males when producing are music video.

To conclude the target audience is:

''Mainstream following urban female teenagers who consume music through modern technology''