PLANNING: Our Synergy Methods.

From our music video to our Digi Pack all artists have a symbol, sign or theme that their fans will know them for. As a group we brainstormed on different ideas that would work for our artists and that we could use on our digi pack and also include in the video.

After considering many ideas we came to the decision that our artist Karma (Carina) would be known for wearing very bright lipstick, also she would be known for having a rose  in the video and we would continue this idea when designing our digi pack or any posters in the future.

Our ideas were inspired from RnB artist Rita Ora, who is known for her bright red lipstick in her videos.

A shot of Rita Ora from her R.I.P video.

Our rose idea came from the broken hearted girl video by beyonce. During the video beyonce is seen with a rose. The footage is then re-winded which makes an effect on only the rose so that the petals come apart and fall back into place again. This inspired us to use a rose in our video as our song is a song about love and roses are known as a symbol for love and romance.

A shot of Beyonce from her Broken Hearted Girl Video.