Research showed that for our genre (which is pop/RnB), our wider target audience would be young adults and teenagers. These are the people that came up the most for downloading albums and singles and also buying CDs in stores.
When taking a closer look at our target audience we found that our target audience were aged 16 - 21. Studies show that the reason behind this age group swaying towards this kind of genre is because they are the generation that like to aspire to a celebrity lifestyle. This age group like to see the glamour, expensive and extravagant things that appear in many pop but more so RnB genres.
As well as looking for evidence online, as a group went asked females and males in our target audience age group what kind of music they liked. We asked 25 females and 25 males if they preferred pop or another genre of music. Our results showed that 71% of girls said that they liked pop over another genre whereas 76% of males said that they preffered another genre rather than pop.
As a group we came to the conclusion that our music video would be targeting the female audience more than the male.
This worked out well for us as we have Carina as our performer and the song will be shot from her perspective which will be something other teenage girls can relate to.
(All of the info about our target audience above was included in our pitch!)
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