Saturday, 30 November 2013

PRODUCTION - Improvements needed before final deadline

Deadline Day!!


Right now our final film is edited and all we are hearing is positive excellent feedback but we understand we can’t let ourselves be carried away as there is always improvements to be made, even on the most perfect professional video.

In order to do so we conducted an experiment, we played our final video in front of some other media students and asked them for strengths, weaknesses and improvements.

However, we asked them one question about the ending of the video which as a group we already felt awkward about the way it disappears so quickly. We asked how would you change the editing and nearly everyone replied they would make it slower and more eye-catching.

Joel had an idea to use the opening shot of the rose coming to live and reverse it as if the performer ‘Karma’ is putting it back after her journey in the music video. This had us all going and it was very popular when we showed these students our changed ending.

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