Music Video - Construction
- High Quality Cameras – Without using the cameras in the construction of Group 23s Music Video it would have not been done. So personally I think it was the most important piece of technology related to the construction of the Music Video. We used the cameras to film the entire three base tracks for our Music Video and we also used them to film extra clips which we would add in when editing our video.
- Final Cut Pro – Final Cut Pro was used for the editing process. I used final cut pro to cut the length of the clips we had filmed and I also used it to edit the colour, brightness, sharpness and contrast of the video footage. An example of this from the music video is when our artist picks a graffiti rose of the wall and it comes to life. As you can see from the clip below before Karma had picked the rose of the wall the video was is black and white, but as soon as she begins to pick the rose off the wall the whole video fades to colour.
- Final Cut Pro – Another editing technique we managed to use in our Music Video using Final Cut Pro was the whip spin when our Artist Karma hit the camera in one location and as the camera pivots to the right it fades into another location where she catches the camera and continues to perform. I did this by cutting the clip where Karma slapped the camera in the first location half way through and then moulded it to the clip where the camera spins in the second location. After this I added a fade where the two clips joined.
Ancillary Work - Construction
- Photoshop – Photoshop was a very important piece of technology I used in the construction of my ancillary work. I used specific tools to tweak the brightness, sharpness, contrast and colours of the images present in my ancillary work. An example of this is when I played with colour red on all the images in my Digipack and advertisement. I wanted to make the colour red boulder throughout my work as it was my synergy colour. This was especially effective on the red lipstick which is one of my synergy items.
- Photoshop – Photoshop was also use to edit the actual quality of my images. There are numerous filters which can be applied to images to enhance how they look. Intially I decided to add a filter on to the main image on my advertisement and the front of the digipack. The specific filter I used played with the sharpness of the image but I felt it became to blurry, so I decided to play with the filter settings until I got it just right.
Music Video - Research
- Internet for Research – Youtube was used a lot during the researching process of my music video. I used it too look at music videos of artists similar to Ellie Goulding. This was extremely beneficial because it gave me idea on how authentic music videos are meant to look like. Examples of videos I analysed were: Rita Ora – R.I.P and Katy B – 5AM. When analysing videos on youtube I also used the suggestion bar to watch numerous videos from each artist.
- Internet for Research - I also use a website called Vimeo because multiple videos of past students work has been uploaded. Therefore I was able to look how lower budget music videos were to be created. This was useful because the music video Group 23 was making had a budget of nothing. Because we didn't have a budget we couldn't try to recreate a high budget video, so we to compensate for the special effects and editing equitment which wernt availible to us.
Ancillary Work - Research
- Internet for Research – Various online fan sites were used in the research of my ancillary products. On these websites there are pictures of the artists digipacks and advertisements which means I was able to have a look at what a professional digipack and advertisement should look like
How did you use media technologies in the'' planning and
evaluation'' stages of my Music Video
and Ancillary work?
Music Video - Planning and Evaluation
- Webcam and Vlogs - A peice of technology I used in the planning stages of the music video was the computer webcam to create video blogs. I used the video blogs to talk about what me and the rest of the group intended to do for the costumes, locations and props we needed to create are music video. It was also good to add some variation to how we displayed our ideas and work because we would not have been encoporated many different technologies in our blog.
- Flip Cams - The Flip Cams was a very important peice of technology when it came to evaluating Group 23's Music Video. We used them to film a variety of peoples responces and feedback and then from the feeback we gathered we was able to base our final evaluation points around it. An example of when he flip cams came into great use was the day we went to Screen on the Green to watch all our Music Videos. After the videos was filmed, we were able to get great amounts of feedback.
Ancillary Work - Planning and Evaluation
- Photoshop - Once again Photoshop was an excellent peice of technology to plan my Digipack and Advertisement. I was able to use the program to create a digital mock up so I could get the layout and font style of my work perfect.This was beneficial because I found out that my initial ideas about my layout were not conventional and did not look right on screen. Also because photoshop has a variety of fonts styles installed on the program, I was able to mix and match fonts to see if they went well together.
- Flip Cams - As mentioned before, the flip cams are a great peice of technology for evaluation purposes, because you can analyse the feedback you recieve and make rational conclusions. When evaluationg my Ancillary work, I went round showing people my work and then recorded their responces and feedback. This was useful because I was able to capture the feeback aswell as their facial reaction from viewing my work.
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