Evaluation Q2 - How effective is the combination of your Music Video and Ancillary Products?

In evaluation I believe the combination between my Music Video and my Ancillary Work is very successful because I have recieved a good amount of positive feedback which I will talk about more in question 4. When Group 23 was planning for our Music video, it was decided that we were going to use two main synergy products which would link our Music Video to our individual Ancillary work. We decided to use a red rose and red lipstick. The reason we chose red was because it is an colour which symbolizes two main emotions; love and anger. We felt this worked perfectly because the song we had chosen was a love song but at the same time the lyrics suggest that the song writer is angry over the break up. Throughtout the video our artist Karma wore red lipstick and was holding a red rose in all of  the basetracks as you can see below.

To make a vital connection between the main and ancillary texts, it was obvious that I needed to use those synergy products in all of my Ancillary work so that my target audience would be able to recognize them as linked products. I think it is fair to say that my audience can recognise my work as linked products because of:

• The use of the Rose and Red lipstick in all of my products
• The same poses are used in video as well as ancillary work
• The font used at the beggining of the music video has been used on all the ancillary work aswell
• Colour Scheme
• Karma features in all of the pieces of work

As you can see from the images above the fonts used in the main and ancillary texts are basically the same, but I did add extra gradient to the text in my ancillary work. This means as soon as my target audience watch the video and see the ancillary work they will know the peices are connected because the font I have used is very memorable and stands out.

It was also important that my Digipack and Advertisement were easly linked together because if they wernt it would have been pointless trying to link them to my main product. To make sure they were linked, I also followed a strict colour scheme which was made up of black, white, grey and red. This colour scheme also featured in the music video at times.

Thinkning back to the planning of our music video ( Costumes and make up), I think these are also aspects which link the main to the ancillary products. This is because if you look at my ancillary work you can see that our artist Karma is wearing similar clothes to the costumes in the video and has similar make up on. This means her overall style and image has remained the same in the main and the ancillary work. This is an obvious connection between the two because it shows that her image throughout her music and ancillary texts are consistent.

Finally I think my target audience will be attracted to my main and ancillary texts because they are both Urban ( Costumes, Locations and Fonts) as well as Pop ( Filters, Airbrush and Special Effects). Because of this I would say that all my work fits the expectations of the genre which means the specific target audience is bound to be attracted to it. I know this because when researching for my pitch I found that Urban Pop fans expect to see well known urban brands and locations as well as relatively bright pop colours i.e red.